Virgin Galactic Space Tourism Marketing Plan

Executive Summary sodding(a) Galactic (VG), which is a part of the arrant(a) Group, is a trail company and pi geniuser in suborbital Travel Industry. By offering the lowest harm in the commercialize and devising the dreams of office change of location happen closer, VG attracts the attention from the general public. With the triple-crown launch of Spaceship One, VG at once again determines that property travelling is possible. With Spaceship Two world tested, it promises that our dreams of seeing the Earth from space ar not that remote from the future. In this report, as a merchandise advisor to VG, I will disscuss about the pursuit topics:?Developing a trade communications plan for VG?How jackpot VG become truly guest focused?The importance of minimising cognitive dissonance in the minds of pitch shot concentrate customers?SWOT analysisSection 1 ? MarketingCommunications PlanI.IntroductionIn many an(prenominal) years, space activities contrive been considered to be developed and managed by the government for the purpose of look for or military only. Nowadays, space travelling has been commercialised to meet the dreams of human to see the Earth from space. sodding(a) Galactic (VG) is one of the few pioneers available in the market. As this is a in all immature market, and VG is also a new business of the Virgin Group, it is crucial to develop a finish up marketing communications plan so that customers can get to have it away VG and its services better.

Market constituentation should be make before the communications plan to identify the target customers. II.Marketing comm unications plana.Market segmentation (target! audience)It is translucent that target customers of space tourism are high income individuals. VG is immediately the only company offering the to the highest degree competitive price ($200,000/passenger/time). However, it is still very dearly-won for the general public. Therefore, space tourism can be considered a niche market because it just targets a small segment of the market unless very profitable. If you want to get a full essay, revision it on our website: OrderCustomPaper.com

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