International Marketing Activities of Marks & Spencer Company Essay

International foretokeneting Activities of Marks & Spencer Company - Essay ExampleThe researcher states that Marks and Spencer assign a variety of products and services to its customers. Although the majorly the turnover generated is from Clothing and Food. 1. Clothing M&S offers to clothe for Men, Women, Children, and lingerie. 2. central office the company now also offers furniture and home decoration items online and in store. 3. Financials M&S gold which is Marks and Spencers initiative in providing loyalty card/credit card and various some other services like insurance and personal loans. 4. Food and Wine M&S offers a large(p) variety of food items such as wedding cakes, large wine collection, and prep atomic number 18d food. 5. Technology Mark and Spencer offer electronic gadgets, computing devices, and home appliances. 6. Online Services With M&S you can send flowers and Gifts to state with their online service. The marketing Environment is comprised of 2 parts which ar e the Microenvironment and the Microenvironment. The marketing microenvironment of a company is based on principle actors like the company, Suppliers, Marketing intermediaries, customers, competitors, and the public. Company The Companys corporate objectives are mainly delimit by its Mission, Vision, and Values. Mission- To make Aspirational quality accessible to all Vision To be the standard against all others are measured Values Quality, Values, Service, Innovation and Trust Objective To increase shareholder value and profit gross profit margin while maintaining customer satisfaction. The company also focuses on the issue of corporate social responsibility (CSR) by coming up with various policies regarding concerns for the environment and charity which are included in their scheme called be after A. This basically shows that the companys aim and goals are clear and therefore it bases its marketing based on them.